Erica Reed with her child in a garden

About

ERICA REED is the arrival of a steadfast vision: to offer original designs directly to clients. Erica’s women’s and children’s design work brings classic tailoring, natural fibers, expressive details, and hand finishing to timeless silhouettes.

Seeking out rare vintage textiles became a cherished pursuit, often enjoyed during family travels. These materials, and the untold stories they hold, have inspired much of Erica’s current design work. Her online Vintage shop also offers a curated selection of unique vintage pieces for her client community to discover and purchase.

Erica is a graduate of Drexel University’s master’s program in Fashion Design. In 2008, she received the Neiman Marcus Most Creative Collection Award and was honored as a designer at Philadelphia Fashion Week. Her training and experience span apparel and handbag design, with an emphasis on tailoring and meticulous garment hand finishing techniques.

Her international career in sports and entertainment spans intellectual property, product development, and storytelling—reaching clients around the world while keeping a brand’s founding story at its core.

A mother of two, Erica brings a love of art, music, and discovery to her work. Launched as a made-to-order business, ERICA REED has ready-to-wear collections coming soon.